Founded by Khaled and Kraiem, Louteh is a Parisian brand that stands for diversity and inclusion in the fashion world. Combining artisanal craftsmanship with bold design, Louteh offers ethical, sustainable, and thoroughly modern fashion that encourages everyone to proudly express their identity.
لوطي - A Name, A Struggle: The Origin of Louteh
Louteh is more than just a fashion brand; it is a committed project with a name rooted in a story of reclamation and resistance against discrimination. The name "Louteh," originally a homophobic slur in the Syro-Lebanese dialect, has been reappropriated to symbolize a fight against homophobia and gender stereotypes. The brand seeks to create a universe where diversity is celebrated, and everyone is free to express themselves without fear of judgment.
FOR WHOM?
We are motivated by the desire to break gender stereotypes by encouraging the acceptance of new styles of clothing for men. We believe that men should be free to wear skirts without fear or hesitation, just as women have proudly worn pants since the early 20th century.
Even though our pieces primarily target men, aiming to empower them further against a heteronormative society, we encourage every individual, regardless of who they are, to wear whatever they want without worrying about the judgment of others!
